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Do you have a LinkedIn account?  If not, you should make one right now! There are 11 million Canadian users. These are both employees and employers, which makes LinkedIn one of the best places to connect with like minded professionals. It is a great place to network and share experiences and look for a job or look for an employee. The LinkedIn Professional Profile allows you to highlight the key achievements of your professional life. It's like a resume on steroids. There isn't a future employer out there who doesn't check out your LinkedIn Profile after receiving your resume. Your resume is a 2 to 3-page document to catch the employers' eye. The LinkedIn Profile, if done correctly, will move you to the interview stage.

Let's take a look at the LinkedIn Summary, it is just one small part of your Profile page, but it can pack a big punch if done right.

The LinkedIn Summary - The 2000-word Elevator Speech

Next to your picture, this is the first thing everyone sees. It's like a "Coles notes" of your professional life. You are allowed to write 2000 words - all about you. Make them count.

Start off with an upbeat opening paragraph. Be personal. Your resume is a list of dates, positions, companies and point form notes. The Summary is the story of your professional life, make it interesting. You want to let people know who you are, not just be a list of duties and responsibilities.

You have 2000 words. That's a lot of talking about yourself! 2000 words using a 10 pt font is almost 6 pages. If you are going to use all 2000 words, then make sure you make it interesting. Break it up into different paragraphs, highlight some key points or skills. Watch out for run on sentences and paragraphs and be careful about using too much "I did", “I do", “I am", specifically when starting new sentences. Yes, this summary is all about you, but there are more entertaining ways to talk about yourself than "I I I I I". After you write it go back and edit it, if there are too many I's then try to replace them with "my" or reorganize your sentence so that the I is in the middle of the sentence rather than at the beginning. This is your first impression, proofread it just like that final philosophy exam you took to get your degree.

List your Achievements. 

This is not the time to talk about your job duties and responsibilities. Talk about your achievements. Highlight your promotions, surpassing sales quotas, improving a reporting system - how did you make a difference and improved the operation of your company?

Highlight your Leadership Skills. 

Taking your valuable hands-on skills to the next level and adding in your mentoring and leadership skills show an all-around employee. Maybe your job right now doesn't give you the opportunity to do that, then add in your volunteer work. "During the past year I organized a team of 10 people to participate in the Walk for Cancer and helped raise $10,000 through different fundraising events". Coaching, Girl Guide Leader, on a Board of Directors for a Volunteer Organization - all of these show a part of your character that doesn't come across in your resume.

Don't use overused sayings in your Summary. You know what they are, if you have a craving to put in comments like: self motivated, hard working, team player, can work independently - don't. Use some of the other 1 million words in the English language.

Remember, this is a Professional Summary. Your ultimate goal on LinkedIn is to further your career, whether that is finding the next career move or finding that star employee to bring on board. When writing your summary, keep in mind who your target audience is. Is it a Recruiter, is it in a specific industry? Try and highlight times in your professional life that will promote your chances of being noticed by the right audience. You want to get back into the financial industry but haven't been working in it for a while, you can still put down "Over 5 years financial services industry experience working in .....".

Specialties. 

A successful end to your Summary is to list your specialties. This can be done as a list: Content Marketing, managing and hosting webinars, team leadership, email campaigns, building communities, Java, HTML.

LinkedIn is a wonderful way to advance your career, to increase sales, and to network. It is a professional community, use it wisely and you may get some great tips, form some lasting relationships and receive some great career advice!